Shaffe insights

SHAFFE Annual General Meeting elects new Chilean-Uruguayan presidency team for the term 2021-23 

SHAFFE, The Southern Hemisphere Association of Fresh Fruit Exporter, has held its Annual General Meeting at the 4th of February 2021 online that has served as a starting point for the annual agenda setting of the organisation. The assembly has elected Mr. Charif Christian Carvajal M. (PhD) from the Chilean Fruit Exporters Association (ASOEX) as new president for the term 2021-23. The presidency of Chile takes over from the presidency of South Africa, that was held by Mr. Anton Kruger (CEO, Fresh Produce Exporter Forum – FPEF). The vice-presidency will be taken over by Ms. Marta Betancur, Upefruy representative in Uruguay.[ Read more ]

“Keeping the world supplied” – 1st virtual Annual Southern Hemisphere Fresh Fruit Trade congress to launch at the 25th of March 2021 with exclusive insights on market intelligence from SH traders.

SHAFFE – The Southern Hemisphere Association of Fresh Fruit Exporters will launch its very first Annual Southern Hemisphere Fresh Fruit Trade congress at the 25th of March 2021. With the defining theme “Keeping the world supplied”, this first edition will be dedicated to give exclusive insights and market intelligence on the current production & trading situation for key temperate fruit crop under pandemic conditions with contributions from all eight Southern Hemisphere suppliers: Argentina, Australia, Brazil, Chile, New Zealand, Peru, Uruguay and South Africa. Southern Hemisphere exporters contribute with 11 million T of exported temperate fruit with a market value of $ 14 billion USD to nearly ¼ of global fruit supply and play a significant role to the availability of healthy food choices…[ Read more ]

SHAFFE closes 2020 with virtual Northern America meeting and reflects on priority areas for association activities to aid SH exporters in 2021

SHAFFE has closed the 2020 association year with its now virtual North America meeting. Gathering SHAFEE’s members from across the Southern Hemisphere, the meeting examined market trends and developments during the Covid-19 pandemic in the U.S. market, which continues to grow at an average pace of 5% over the past 5 years to a market value of roughly $ 4 billion USD for Southern Hemisphere exporters. The meeting marks the last in an increased virtual meeting schedule in 2020. The frequency of SHAFFE meetings was increased in 2020 to respond to the challenges of Covid-19 crisis management, replace trade fair and physical meeting opportunities, and increase the association’s capacity to quickly respond to the ever-changing trading environment….[ Read more ]

SHAFFE U.S. meeting in Anaheim/California: Global SHAFFE exports continue to grow!

The latest SHAFFE meeting took place on the 19th of October 2019 in Anaheim/California. The U.S. meeting is always a good occasion not only to review the market developments in the USMCA (United States – Mexico- Canada Areement) markets but also for a moment of contemplation on the global market developments. Therefore, this years meeting kicked off with the global trade figures until 2018. SHAFFE exports amounted in 2018 around 9.4 mio T with a market value of $ 14.4 billion USD… [ Read more ]

SHAFFE – The network for Southern Hemisphere fruit traders

Global fruit trade in an ever complex environment requires good preparation, informed knowledge exchange and a solid network. SHAFFE – The Southern Hemisphere Association for Fresh Fruit Exporters provides a safe space for exchange, market analysis and policy monitoring among the most relevant Southern Hemisphere fresh fruit traders from Argentina, Australia, Brazil, Chile, New Zealand, Peru, Uruguay and South Africa. SHAFFE represents national umbrella associations as well as commodity related organisations, summing up a trade value of more than $14.4 billion USD and 10 mio. T of export into relevant key markets all over the world. (Trademap data, 2018).

SHAFFE was founded in the early 1990’s as a network of traders to discuss together the most relevant market access matters for fresh fruit trade: sanitary and phytosanitary issues as well as tariff and non-tariff barriers. Since then, globalization, digitization, climate change, regulatory complexity and growing political turmoil have been impacting the global fruit trade endeveaors. SHAFFE has been accompanying it’s members in identifying common challenges, understanding complexity in SPS and food safety and preparing not only the next season of fruit trade, but the upcoming years ahead. Through a structure, designed and driven by the vision of our membership, through regular meetings in geographically relevant key markets and a strong communication and market analysis approach, SHAFFE has been able to support fast and safe trade of fresh fruits all over the world.

SHAFFE members – Global leaders in fresh fruit trading

10 Billion ton

$14.4 Billion USD

Total exports in 2018


Average 5 Year Growth Rate
in volume for Global Exports

North American Market

$2.8 Billion USD

Five year growth rate for NAFTA market: 3%

EU-28 Market

$4.2 Billion USD

Five year growth rate for EU 28 market: 6%

Asian Markets

Most relevant key markets, compromising 14 countries

$2.8 Billion USD

SHAFFE exports to USMCA countries
Value in billion USD

SHAFFE exports to EU-28
Value in billion USD

SHAFFE exports to key destinations in Asia (Top 14)
Value in billion USD

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