Program

11am CET Program

Part 1: Welcome and setting the scene

Moderator: SHAFFE Secretary General, Ms. Nelli Hajdu

11.00–11.05

Words of welcome

SHAFFE Secretary General, Ms Nelli Hajdu President SHAFFE & representative of Chilean Fruit Exporters Association (ASOEX), Mr Charif Christian Carvajal
11.05–11.15

Keynote address

FAO Deputy Director General, Ms Beth Bechdol
11.15–11.25

International year of fruit & vegetables and relevance to the Southern Hemisphere fruit industry

Promotional Video

Part 2: Southern Hemisphere fresh fruit trade outlook 2021

Moderator: SHAFFE Secretary General, Ms. Nelli Hajdu

11.25–11.30

Relevance of Southern Hemisphere fresh fruit trade for global fruit supply

Trade Association Representatives from; CFNA, FreshFel, IFPS, PMA
11.30–11.40

Southern Hemisphere fresh fruit outlook & the role of SHAFFE

President SHAFFE & representative of Chilean Fruit Exporters Association (ASOEX), Mr. Charif Christian Carvajal
11.40–12.00

Consumer insights, fruit consumption & purchase trends

IPSOS Senior Research Manager, Ms Alice Rui

Part 3: Future Opportunities Challenges for SH fresh fruit suppliers

Moderator: SHAFFE Secretary General, Ms. Nelli Hajdu

12:00–12.40

Panel discussion with Southern Hemisphere fresh fruit country representatives

• Argentina: Federico Baya, Argentinian Blueberry Committee
• Australia: David Daniels / Nathan Hancock, Citrus Australia
• Brazil: Luiz Eduardo Raffaelli, Abrafrutas
• Chile: Ignacio Caballero Toretti, Director Marketing, Chilean Fruit Exporters Association (ASOEX)
• New Zealand: Alan Pollard, CEO, NZ Apple and Pears
• Peru: Ricardo Polis, ProCitrus Peru
• South Africa: Dr. Ferdi Mayer, Agricultural Bureau South Africa
• Uruguay: Carlos Maria Fraschini, President of Uruguayan Union of Producers & Exporters of Fruits
12:40–12.55

Q&A from the public to Southern Hemisphere fresh fruit country representatives

12:55–13:00

Closing remarks and congress summary

Vice President SHAFFE & representative of Uruguayan Union of Producers and Exporters,Ms Marta Betancur

17pm CET Program

Part 1: Welcome and setting the scene

Moderator: SHAFFE Secretary General, Ms. Nelli Hajdu

17.00–17.05

Words of welcome

SHAFFE Secretary General, Ms Nelli Hajdu President SHAFFE & representative of Chilean Fruit Exporters Association (ASOEX), Mr Charif Christian Carvajal
17.05–17.15

Keynote address

FAO Deputy Director General, Ms Beth Bechdol
17.15–17.25

International year of fruit & vegetables and relevance to the Southern Hemisphere fruit industry

Promotional Video

Part 2: Southern Hemisphere fresh fruit trade outlook 2021

Moderator: SHAFFE Secretary General, Ms. Nelli Hajdu

17.25–17.30

Relevance of Southern Hemisphere fresh fruit trade for global fruit supply

Trade Association Representatives from; CFNA, FreshFel, IFPS, PMA
17.30–17.40

Southern Hemisphere fresh fruit outlook & the role of SHAFFE

President SHAFFE & representative of Chilean Fruit Exporters Association (ASOEX), Mr. Charif Christian Carvajal
17.40–18.00

Consumer insights, fruit consumption & purchase trends

IPSOS Senior Research Manager, Ms Alice Rui

Part 3: Future Opportunities Challenges for SH fresh fruit suppliers

Moderator: SHAFFE Secretary General, Ms. Nelli Hajdu

18:00–18.40

Panel discussion with Southern Hemisphere fresh fruit country representatives

• Argentina: Federico Baya, Argentinian Blueberry Committee
• Australia: David Daniels / Nathan Hancock, Citrus Australia
• Brazil: Luiz Eduardo Raffaelli, Abrafrutas
• Chile: Ignacio Caballero Toretti, Director Marketing, Chilean Fruit Exporters Association (ASOEX)
• New Zealand: Alan Pollard, CEO, NZ Apple and Pears
• Peru: Ricardo Polis, ProCitrus Peru
• South Africa: Dr. Ferdi Mayer, Agricultural Bureau South Africa
• Uruguay: Carlos Maria Fraschini, President of Uruguayan Union of Producers & Exporters of Fruits
18:40–18.55

Q&A from the public to Southern Hemisphere fresh fruit country representatives

18:55–19:00

Closing remarks and congress summary

Vice President SHAFFE & representative of Uruguayan Union of Producers and Exporters,Ms Marta Betancur

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