Mr. Charif Christian Carvajal M. (PhD) is Director Marketing for Europe, Asia and Middle East of the Chilean Fruit Exporters Association (ASOEX), a non-profit entity whose members represent 90% of the total volume of fresh fruit exported from Chile. The Chilean fresh fruit industry is a world leader in exports of deciduous fruit from the Southern Hemipshere, and is a strategic sector within the country’s economy. Mr. Carvajal has more than 20 years of experience in international export, promotions in Europe and Asia, sectorial branding and O2O retail channel advertising strategies. He is married and has one son.
The members of the Southern Hemisphere Association of Fresh Fruit Exporters are leading trade entities in the region. The mission of SHAFFE is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.