First Southern Hemisphere Fruit Trade Congress highlighted the key priorities of the Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) in its strategy for 2021 – 2023 and served as a platform for announcing a new cooperation agreement with the Chinese fruit importing industry. The first-ever online event also highlighted the key challenges and opportunities

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SHAFFE, The Southern Hemisphere Association of Fresh Fruit Exporter, has held its Annual General Meeting at the 4th of February 2021 online that has served as a starting point for the annual agenda setting of the organisation. The assembly has elected Mr. Charif Christian Carvajal M. (PhD) from the Chilean Fruit Exporters Association (ASOEX) as

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SHAFFE closes 2020 with virtual Northern American meeting and reflects on priority areas for association activities to aid SH exporters in 2021 SHAFFE has closed the 2020 association year with its now virtual North America meeting. Gathering SHAFEE’s members from across the Southern Hemisphere, the meeting examined market trends and developments during the Covid-19 pandemic

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Global SHAFFE exports continue to grow! The latest SHAFFE meeting took place on the 19th of October 2019 in Anaheim/California. The U.S. meeting is always a good occasion not only to review the market developments in the USMCA (United States – Mexico- Canada Areement) markets but also for a moment of contemplation on the global

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