Alice is a senior manager with IPSOS, a multinational market research and consulting firm with worldwide headquarters in Paris, France. The company was founded in 1975 and is currently the world’s third largest research agency. In her role at IPSOS, she has taken charge of numerous fruit studies and is specialized in consumer research, campaign evaluation, brand tracking and product/concept testing.
The members of the Southern Hemisphere Association of Fresh Fruit Exporters are leading trade entities in the region. The mission of SHAFFE is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.