Carlos Maria Fraschini is representing Upefruy Uruguay. As an agricultural engineer, he provides over profound experience as a grower and exporter of citrus and blueberries. He is currently the Director of
Azucitrus S.A. and Director of URUD’OR S.A., the Uruguayan marketing Association for fresh fruit
with more than 30 years of experience in exporting fresh fruit to Europe, Asia and the U.S.
The members of the Southern Hemisphere Association of Fresh Fruit Exporters are leading trade entities in the region. The mission of SHAFFE is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.