Mr Ignacio Caballero T. has a Business Administration Degree with an Economics minor at “Universidad Catolica” from Chile, has more than 15 years’ experience in Marketing, in his career has worked in multinational companies and more than 5 years in ASOEX. His actual role is Marketing
Director at the Chilean Fresh Fruit Exporters Association (ASOEX), where he has led the team of Marketing for implementing promotional campaigns in more than 20 countries, with the objective of increasing the consumption of Chilean fresh fruits and searching for new market opportunities.
The members of the Southern Hemisphere Association of Fresh Fruit Exporters are leading trade entities in the region. The mission of SHAFFE is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.