Union of Producers & Exporters of Fruit from Uruguay (Upefruy)
Ms. Marta Betancur is an an agricultural engineer and specialized in quality, food safety and marketing for fresh fruits. As Upefruy representative of Uruguay Ms. Betancur has a long history of collaboration with SHAFFE. She also works as international consultant in food safety and quality.
The members of the Southern Hemisphere Association of Fresh Fruit Exporters are leading trade entities in the region. The mission of SHAFFE is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.