Philippe Binard joined the fresh fruit and vegetable business in 1987 and has a longstanding strategic role within SHAFFE, in shaping the organisations establishment and strategic orientation over the past decades and works - from 1995 - 2020 as Secretary General and now in his role as advisor to the organisation. Philippe has joined the fresh fruit and vegetable business in 1987 and since then has been significantly contributing to the professionalisation of the international fruit and vegetable industry in various roles. He is currently operating as General Delegate of Freshfel Europe - The European Fruit and Vegetable Assocation and as Secretary General for WAPA, the World Apple and Pear Association, which gathers 18 leading apple and pear produciton countries around the world from both the Northern and the Southern Hemisphere. During his career he was further leading the strategic developments of CIMA (European Fresh Fruit and Vegetables Importers Association, 92-2001), ECSLA (European Cold Storage and Logistics Association from, 89-02) as well as ECBTA(European Community Banana Trade Association 93-2010). Philippe has a legal background from the University of Leuven and completed his education with several trainings including with the European Commission.
The members of the Southern Hemisphere Association of Fresh Fruit Exporters are leading trade entities in the region. The mission of SHAFFE is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.