Connecting

The Southern Hemisphere fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade

Welcome to SHAFFE 

At the heart of SHAFFE’s daily work is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.
SHAFFE represents the leading fruit trade associations from Argentina, Australia, Brazil, Chile, New Zealand, Peru, South Africa, Uruguay, and Zimbabwe.

About Us

MEMBERSHIP

SHAFFE is a voluntary country membership based organization

TRADE

25% of the total fresh fruit global supply comes from the Southern Hemisphere

EXPORTED VOLUME

11,7 million tonnes of fresh fruit to the world

EXPORTED VALUE

US$16 billion of fresh fruit per year

Our Team

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Marta Bentancur

President

Alejandro Pannunzio

Alejandro Pannunzio

Vice-President

Europatat Congress 2016

Philippe Binard

Senior Advisor

Our Objectives

Formation

Facilitate the access of member countries to specialized and pertinent training on international trade, marketing, sustainability, phytosanitary and tariff issues

Promotion and research

Develop joint research, industry outlooks and white papers to be used by members to engage policy makers and government authorities

Sustainability

Work to promote a common strategy that will enable us to move towards more sustainable production and export of our products

Information

Generate instances of timely, easily accessible and simple to comprehend information in reference to the fresh produce sector

Monitoring

Provide timely and in-depth analysis and reporting on key policy and regulatory issues affecting the Southern Hemisphere including SPS, food safety, market access, trade and sustainability

Networking and Strategic Alliances

Work to build closer ties and partnerships with organisations around the world for the benefit of our members and southern hemisphere fruit exports

Sustainability  White Paper

SHAFFE/ January 2022

Testimonials

RB
SHAFFE membership allows us to face challenges and opportunities together as southern hemisphere exporters.
Ronald Bown, ASOEX President, Chile
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“For 30 years now, SHAFFE has become our main platform to learn and work together with our members about the issues of the industry and to connect with the world fruit supply chain.”
Marta Bentancur , Upefruy
fhumulani
"SHAFFE connects us with fruit exporters of the Southern Hemisphere and allows us to work together on defining topics for the fruit sector such as sustainability, food safety and market access in an ever changing trade environment“
Fhumulani Ratshitanga, CEO, Fruit South Africa

Enjoy again our  2022 Congress

Our  News

South Africa calls for stranded containers to be cleared

South Africa calls for stranded containers to be cleared

Urgent steps are being taken to end the disruption of citrus supplies from South Africa to the EU The South…
Global Coalition of Fresh Produce Industries calls for declaring F&V Strategic good in current supply chain and cost crisis

Global Coalition of Fresh Produce Industries calls for declaring F&V Strategic good in current supply chain and cost crisis

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SHAFFE continues to grow: Provid Peru becomes a member of the organization

SHAFFE continues to grow: Provid Peru becomes a member of the organization

Fulfilling its objectives of growing in membership and consolidating its position as a representative of fresh fruit exports from the…
Zimbabwe joins SHAFFE

Zimbabwe joins SHAFFE

“We are very happy to announce the addition of Zimbabwe to SHAFFE, represented through the Zimbabwe Horticultural Development Council,” said…

Contacts

Rue de Trèves 49-51, bte 8 B-1040 Brussels

Telephone: 0032 2777 15 80

E-mail: secretariat@shaffe.net