Welcome to SHAFFE
At the heart of SHAFFE’s daily work is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.
SHAFFE represents the leading fruit trade associations from Argentina, Australia, Brazil, Chile, New Zealand, Peru, Uruguay and South Africa
About Us

MEMBERSHIP
SHAFFE is a voluntary country membership based organization

TRADE
25% of the total fresh fruit global supply comes from the Southern Hemisphere

EXPORTED VOLUME
11 million tonnes of fresh fruit to the world

EXPORTED VALUE
US$15,8 billion of fresh fruit per year
Our Team
Our Objectives

Formation
Facilitate the access of member countries to specialized and pertinent training on international trade, marketing, sustainability, phytosanitary and tariff issues

Promotion and research
Develop joint research, industry outlooks and white papers to be used by members to engage policy makers and government authorities

Sustainability
Work to promote a common strategy that will enable us to move towards more sustainable production and export of our products

Information
Generate instances of timely, easily accessible and simple to comprehend information in reference to the fresh produce sector

Monitoring
Provide timely and in-depth analysis and reporting on key policy and regulatory issues affecting the Southern Hemisphere including SPS, food safety, market access, trade and sustainability

Networking and Strategic Alliances
Work to build closer ties and partnerships with organisations around the world for the benefit of our members and southern hemisphere fruit exports
Testimonials

SHAFFE membership allows us to face challenges and opportunities together as southern hemisphere exporters.
Ronald Bown, ASOEX President, Chile

“For 30 years now, SHAFFE has become our main platform to learn and work together with our members about the issues of the industry and to connect with the world fruit supply chain.”
Marta Bentancur , Upefruy

"SHAFFE connects us with fruit exporters of the Southern Hemisphere and allows us to work together on defining topics for the fruit sector such as sustainability, food safety and market access in an ever changing trade environment“
Fhumulani Ratshitanga, CEO, Fruit South Africa
Enjoy again our 2022 Congress

Panel discussion: Global supply chain disruptions and increasing costs and its impact on the Southern Hemisphere 2022 / 2023 season (Part 1-Challenges)
Ron Lemaire, President at Canadian Produce Marketing Association/ Anton Kruger, CEO, FPEF South Africa/ Luiz Roberto Barcelo, Owner Agrícola Famosa & Director Abrafrutas/ Ronald Bown, ASOEX President-Chile

Panel discussion: Global supply chain disruptions and increasing costs and its impact on the Southern Hemisphere 2022 / 2023 season (Part 2-Solutions)
Ron Lemaire, President at Canadian Produce Marketing Association/ Anton Kruger, CEO, FPEF South Africa/ Luiz Roberto Barcelo, Owner Agrícola Famosa & Director Abrafrutas/ Ronald Bown, ASOEX President-Chile
Our News
South Africa calls for stranded containers to be cleared
Urgent steps are being taken to end the disruption of citrus supplies from South Africa to the EU The South…
Global Coalition of Fresh Produce Industries calls for declaring F&V Strategic good in current supply chain and cost crisis
DECLARATION The global fresh produce industries unite in a call to national and regional public authorities and multilateral bodies, such…
Is it our responsibility to create a new leadership generation? – How education may turn the fresh produce sector in a period of crisis
“We need to keep on learning, otherwise we won’t be able to catch up with the speed of the changing…
SHAFFE continues to grow: Provid Peru becomes a member of the organization
Fulfilling its objectives of growing in membership and consolidating its position as a representative of fresh fruit exports from the…
SHAFFE lauches International Master´s Degree For Fresh Produce Industry Professionals
To address the need to update knowledge and acquire better tools for strategy planning and decision making, the Southern Hemisphere Association of…
Zimbabwe joins SHAFFE
“We are very happy to announce the addition of Zimbabwe to SHAFFE, represented through the Zimbabwe Horticultural Development Council,” said…
Contacts
Rue de Trèves 49-51, bte 8 B-1040 Brussels
Telephone: 0032 2777 15 80
E-mail: shaffe@shaffe.net