Connecting

The Southern Hemisphere fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade

Welcome to SHAFFE 

At the heart of SHAFFE’s daily work is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.
SHAFFE represents the leading fruit trade associations from Argentina, Australia, Brazil, Chile, New Zealand, Peru, Uruguay and South Africa

About Us

MEMBERSHIP

SHAFFE is a voluntary country membership based organization

TRADE

25% of the total fresh fruit global supply comes from the Southern Hemisphere

EXPORTED VOLUME

11 million tonnes of fresh fruit to the world

EXPORTED VALUE

US$15,8 billion of fresh fruit per year

Our Team

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Charif Christian Carvajal

President

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Marta Bentancur

Vice President

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Nelli Hajdu

Secretary General

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Philippe Binard

Senior Advisor

Our Objectives

Formation

Facilitate the access of member countries to specialized and pertinent training on international trade, marketing, sustainability, phytosanitary and tariff issues

Promotion and research

Develop joint research, industry outlooks and white papers to be used by members to engage policy makers and government authorities

Sustainability

Work to promote a common strategy that will enable us to move towards more sustainable production and export of our products

Information

Generate instances of timely, easily accessible and simple to comprehend information in reference to the fresh produce sector

Monitoring

Provide timely and in-depth analysis and reporting on key policy and regulatory issues affecting the Southern Hemisphere including SPS, food safety, market access, trade and sustainability

Networking and Strategic Alliances

Work to build closer ties and partnerships with organisations around the world for the benefit of our members and southern hemisphere fruit exports

Sustainability  White Paper

SHAFFE/ January 2022

Testimonials

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SHAFFE membership allows us to face challenges and opportunities together as southern hemisphere exporters.
Ronald Bown, ASOEX President, Chile
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“For 30 years now, SHAFFE has become our main platform to learn and work together with our members about the issues of the industry and to connect with the world fruit supply chain.”
Marta Bentancur , Upefruy
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"SHAFFE connects us with fruit exporters of the Southern Hemisphere and allows us to work together on defining topics for the fruit sector such as sustainability, food safety and market access in an ever changing trade environment“
Fhumulani Ratshitanga, CEO, Fruit South Africa

Enjoy again our  2022 Congress

Our  News

Zimbabwe joins SHAFFE

Zimbabwe joins SHAFFE

“We are very happy to announce the addition of Zimbabwe to SHAFFE, represented through the Zimbabwe Horticultural Development Council,” said…
SHAFFE attends Shanghai International Fruit Expo to consolidate ties of friendship, and positioning of Southern Hemisphere Fruit Exporters

SHAFFE attends Shanghai International Fruit Expo to consolidate ties of friendship, and positioning of Southern Hemisphere Fruit Exporters

“We are very excited to be finally at Shanghai International Fruit Expo. China is our most important market, so being…
Southern Hemisphere Fresh Fruit Exports to Russia and Ukraine

Southern Hemisphere Fresh Fruit Exports to Russia and Ukraine

SHAFFE – The Southern Hemisphere Association of Fresh Fruit Exporters has reviewed the Russian and the Ukrainian fresh fruit import…
SHAFFE and Fruit Attraction sign cooperation deal

SHAFFE and Fruit Attraction sign cooperation deal

From 2021, the Southern Hemisphere Perspectives Forum will become a key part of the event every year The Southern Hemisphere…
Global Fresh Produce Trade Association Coalition to address cost increases impacting the industry

Global Fresh Produce Trade Association Coalition to address cost increases impacting the industry

Fresh Produce Associations from around the world have formed an international coalition to address increased costs for fresh produce production and trade,…
SHAFFE to lead Southern Hemisphere Fruit Exporters strategy on sustainability and presents first outlook during Fruit Attraction

SHAFFE to lead Southern Hemisphere Fruit Exporters strategy on sustainability and presents first outlook during Fruit Attraction

During Fruit Attraction, SHAFFE organized the seminar “How the sustainable produce sector could look like in 2030”, which was held…

Contacts

Rue de Trèves 49-51, bte 8 B-1040 Brussels

Telephone: 0032 2777 15 80