Welcome to SHAFFE
At the heart of SHAFFE’s daily work is to connect the Southern Hemispheres fresh fruit industry through knowledge sharing, facilitating market access and promoting global fruit trade.
SHAFFE represents the leading fruit trade associations from Argentina, Australia, Brazil, Chile, New Zealand, Peru, South Africa, Uruguay, and Zimbabwe.
About Us
MEMBERSHIP
SHAFFE is a voluntary country membership based organization
TRADE
25% of the total fresh fruit global supply comes from the Southern Hemisphere
EXPORTED VOLUME
11,7 million tonnes of fresh fruit to the world
EXPORTED VALUE
US$16 billion of fresh fruit per year
Our Team
Marta Bentancur
President
Alejandro Pannunzio
Vice-President
Philippe Binard
Senior Advisor
Our Objectives
Formation
Facilitate the access of member countries to specialized and pertinent training on international trade, marketing, sustainability, phytosanitary and tariff issues
Promotion and research
Develop joint research, industry outlooks and white papers to be used by members to engage policy makers and government authorities
Sustainability
Work to promote a common strategy that will enable us to move towards more sustainable production and export of our products
Information
Generate instances of timely, easily accessible and simple to comprehend information in reference to the fresh produce sector
Monitoring
Provide timely and in-depth analysis and reporting on key policy and regulatory issues affecting the Southern Hemisphere including SPS, food safety, market access, trade and sustainability
Networking and Strategic Alliances
Work to build closer ties and partnerships with organisations around the world for the benefit of our members and southern hemisphere fruit exports
Sustainability White Paper
SHAFFE/ January 2022
Testimonials
SHAFFE membership allows us to face challenges and opportunities together as southern hemisphere exporters.
Ronald Bown, ASOEX President, Chile
“For 30 years now, SHAFFE has become our main platform to learn and work together with our members about the issues of the industry and to connect with the world fruit supply chain.”
Marta Bentancur , Upefruy
"SHAFFE connects us with fruit exporters of the Southern Hemisphere and allows us to work together on defining topics for the fruit sector such as sustainability, food safety and market access in an ever changing trade environment“
Fhumulani Ratshitanga, CEO, Fruit South Africa
Enjoy again our 2022 Congress
Congress Presentation
Speakers, sponsors and media partners
2022 – A challenging year ahead: Outlook on Fruit Production and Export in the Southern Hemisphere
Agricultural Ministers and government representatives of all SHAFFE Member countries
Southern Hemisphere Outlook – Market Evolution 2021/2022 – Insights and market data
Charif Christian Carvajal, President of SHAFFE and representative of ASOEX – Chile
Indian and Chinese market insights and opportunities and challenges for imports from the Southern Hemisphere
Sumit Saran, Director, SS Associates,/Kurt Huang, Deputy Secretary General, China Chamber of Commerce for Native Produce and Food Stuffs
Panel discussion: Market evolution and 2022/2023 season outlook
Ben McLeod, Global Sales and Marketing Manager, Mr. Apple, New Zealand /Jason Bosch, General Manager, Origin Direct Asia, South Africa
Panel discussion: Global supply chain disruptions and increasing costs and its impact on the Southern Hemisphere 2022 / 2023 season (Part 1-Challenges)
Ron Lemaire, President at Canadian Produce Marketing Association/ Anton Kruger, CEO, FPEF South Africa/ Luiz Roberto Barcelo, Owner Agrícola Famosa & Director Abrafrutas/ Ronald Bown, ASOEX President-Chile
Panel discussion: Global supply chain disruptions and increasing costs and its impact on the Southern Hemisphere 2022 / 2023 season (Part 2-Solutions)
Ron Lemaire, President at Canadian Produce Marketing Association/ Anton Kruger, CEO, FPEF South Africa/ Luiz Roberto Barcelo, Owner Agrícola Famosa & Director Abrafrutas/ Ronald Bown, ASOEX President-Chile
Concluding remarks
Marta Bentancur, Vice - President of SHAFFE and representative of Upefruy – Uruguay
Our News
South Africa calls for stranded containers to be cleared
Urgent steps are being taken to end the disruption of citrus supplies from South Africa to the EU The South…
Global Coalition of Fresh Produce Industries calls for declaring F&V Strategic good in current supply chain and cost crisis
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SHAFFE continues to grow: Provid Peru becomes a member of the organization
Fulfilling its objectives of growing in membership and consolidating its position as a representative of fresh fruit exports from the…
Zimbabwe joins SHAFFE
“We are very happy to announce the addition of Zimbabwe to SHAFFE, represented through the Zimbabwe Horticultural Development Council,” said…