SHAFFE U.S. meeting in Anaheim,California

Global SHAFFE exports continue to grow!

The latest SHAFFE meeting took place on the 19th of October 2019 in Anaheim/California. The U.S. meeting is always a good occasion not only to review the market developments in the USMCA (United States – Mexico- Canada Agreement) markets but also for a moment of contemplation on the global market developments. Therefore, this years meeting kicked off with the global trade figures until 2018. SHAFFE exports amounted in 2018 around 9.4 mio T with a market value of $ 14.4 billion USD. SHAFFE countries therefore currently represent roughly 1/5 of all global fruit exports. (2018: 52 mio. T, $ 63 billion USD) [1]. Nevertheless, the growing gap between exceptional value growth and slow volume growth provides for discussion! While SHAFFE countries have been changing more and more towards growing a mix of high-value fruits as well as value-add aspects such as special packaging, which have led to positive economic growth and securing jobs, a sustainable development needs to be secured as well in future. Some commodities will need stronger investments while others such as apple start to stagnate. SHAFFE will continue to accompany these developments with dedicated monitoring exercises!

[1] According to TradeMap Data

Global Export Developments:

For the USCMA markets, the general developments are stable. SHAFFE suppliers are representing 1/3 of all imports of temperate fruits into the US markets ($3.3 billion out of $9.9 billion USD) as well as at least 1/6 of all imports of temperate fruit into Canada($540 mio out of $ 2.8 billion USD). Mexico still remains a a small fruit import market, but also shows a positive growing curve and a current export value of round about ($ 112 mio. USD). For the future, SHAFFE will continue to support the membership in analysing the USMCA market developments with regard to SPS and technical requirements, as in particular markets such as blueberries, grapes, pomegranates and avocadoes experience a positive demand, but also face some technical challenges when entering the respective markets.

* All figures are extracted from TradeMap

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