Global Fresh Produce Trade Association Coalition to address cost increases impacting the industry

Fresh Produce Associations from around the world have formed an international coalition to address increased costs for fresh produce production and trade, which have led to significant concerns on the economic viability of the sector and its capacity to cope with new sustainability requirements.

Fresh produce associations including Afruibana (West-Africa), China Chamber of Commerce of I/E of Foods Stuffs, Native Produce and Animal By-Products (China), ColeACP (African Caribbean Pacific countries), Copa and Cogeca (European Union), Canadian Produce Marketing Association – CPMA (Canada), International Fresh Produce Association – IFPA (U.S.) , Freshfel Europe (European Union) and the Southern Hemisphere Association of Fresh Fruit Exporters – SHAFFE (Latin America, Oceania, South Africa), have agreed to form a global coalition to address increased costs for fresh produce production and trade. 

The global coalition will proactively voice the concerns of the global industry about increased costs and identify common solutions. The group has identified a range of key challenges all fruit and vegetable operators around the world are currently facing.  The concerns include increased costs of logistics, inputs, fertilizers, packaging materials, energy, and an overall shortage of labour. Furthermore, all these aspects have additional implications arising from the continued effects of the Covid-19 pandemic on supply chains.

The coalition will therefore collaborate to raise its concerns publicly and work towards establishing multilateral dialogues with key policy makers and the supply chain including the maritime shipping and retail sector. The group will also look to raise awareness amongst consumers on this issue whilst promoting the importance and value of fresh produce given its contribution to public health and a plant-based diet.

Through the combined efforts of these important international trade entities, the coalition hopes to have fruits and vegetables recognized as a public good and support those initiatives that promote a sustainable, affordable and economically viable fresh produce sector.

Note to Editors.

For more information, please get in touch with rom the SHAFFE Secretariat.

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